Privacy Policy

Mum Labs Ltd ("we", "our", or "us") operates the Mum Labs mobile application (the "App"). This Privacy Policy explains how we collect, use, and protect your personal information in accordance with UK GDPR and Data Protection Act 2018.

Company Information

Mum Labs Ltd
London, England, W6 9LT
United Kingdom
Email: info@mumlabs.co.uk

Information We Collect

• Account Information: Email address, name (optional)
• Usage Data: Daily routines, activity preferences, mood selections
• Device Information: Device type, iOS version, app version
• Analytics: App usage patterns and crash reports (via Apple)

How We Use Your Information

• Provide personalized activity suggestions based on your mood
• Store and manage your daily routines
• Improve app functionality and user experience
• Send important app updates and notifications (with your consent)

Data Storage & Security

Your data is stored securely using industry-standard encryption. We use Apple's iCloud infrastructure for data synchronization, which complies with international data protection standards.

Data is stored within the UK and EU where possible. When using Apple services, data may be processed in accordance with Apple's privacy policy.

Third-Party Services

The App uses the following third-party services:

• Apple App Store: For app distribution and payments
• iCloud: For data synchronization (optional)

Your Rights (UK GDPR)

You have the right to:

• Access your personal data
• Rectify inaccurate data
• Request deletion of your data
• Object to data processing
• Data portability
• Withdraw consent at any time

To exercise these rights, contact us at info@mumlabs.co.uk

Children's Privacy

Our App is intended for adults aged 18 and over. We do not knowingly collect personal information from children under 18.

Data Retention

We retain your personal data for as long as you maintain an active account. If you delete your account, we will delete your data within 30 days, except where required by law.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes via the App or email. Continued use of the App constitutes acceptance of any changes.

Contact Us

If you have questions about this Privacy Policy, please contact us at:
Email: info@mumlabs.co.uk
Address: Mum Labs Ltd, London, England, W6 9LT, United Kingdom